Pettyitalia was founded in 2019 from a simple but fundamental need: to ensure greater safety for our pets during night walks.
What started out as a small intuition quickly turned into a full-fledged mission: to develop innovative solutions to improve the lives of our four-legged friends and their owners.
The curiosity and enthusiasm of the people we met drove us to grow, refine our products, and expand our offering. Today, Pettyitalia is more than just a brand: it's a community of pet lovers who believe in a safer, brighter, and more welcoming world for their pets.
Mission and Vision
Our mission is to improve the safety and visibility of pets during night walks by designing and manufacturing high-quality LED collars and harnesses.
We believe that every dog owner should be able to enjoy an evening walk in complete tranquility, knowing that their four-legged friend is clearly visible even from long distances.
Our vision is to become the national and international reference point for anyone wishing to ensure maximum safety for their pets during outings, offering products that combine functionality and style.
Objective
We are committed to creating innovative, high-quality products that not only improve visibility, but also comfort and safety.
We firmly believe that a safe pet is a happy pet.
We are dedicated to developing solutions that make evening walks a moment of relaxation, rather than a source of worry.
Pettyitalia stands out for its attention to detail and care in the design of its products, always keeping in mind the needs of those who, like us, love animals and want to offer them the best.
Italian production
Attention to detail, quality materials, and Italian craftsmanship are at the heart of our work.
We produce every item in-house, ensuring high standards and complete control over every stage.
Choosing us means choosing the excellence of Made in Italy production.
EUIPO Certification
Pettyitalia has decided to protect its innovative idea by filing three patents with the European Patent Office (EUIPO).
These patents concern the use of a transparent PVC pocket to make the dog visible from long distances.
This distinctive feature makes Pettyitalia's LED harnesses and collars unique on the market. The patents cover the H LED Harness, the LED Norwegian Harness, and the LED collar. This patent protection ensures that Pettyitalia's innovation is adequately protected, allowing the company to maintain a competitive advantage in the LED illuminated harness and collar sector.
National and International Fairs
We are a key player in national events like Quattro Zampe in Fiera , regularly participating in the Milan, Turin, Padua, Naples, and Rome editions. Each event is a valuable opportunity to engage with the public, gather feedback, and showcase the innovations that make our collections unique.
Internationally, PettyItalia has brought Made in Italy excellence to prestigious events such as Zoomark 2023 and Interzoo 2023 , two of Europe's most important pet trade shows. Our presence confirms our ongoing commitment to innovation and expansion in a market increasingly focused on quality and safety.