PETTYITALIA
WHERE IT ALL BEGAN
WHERE IT ALL BEGAN
From idea to safety
Pettyitalia was born in 2018 from a simple but essential need: to provide greater safety for our pets during night walks. What initially started as a small intuition quickly became a real mission: developing innovative solutions to improve the lives of our four-legged friends and their owners. Today, Pettyitalia is more than just a brand: it is a community of animal lovers who believe in a safer, brighter and more welcoming world for their companions.
OUR MISSION
Making every dog more visible, safer and always protected.
We design LED products that combine safety, design and functionality, because we believe protection should never give up style. In the city, in the countryside, at the park or during evening walks, we want your dog to always be clearly visible to you, to drivers, to pedestrians and in any potentially dangerous situation.LED COLLAR DEVELOPMENT
The development of the LED collar
THE IDEA
Observing a real problem: poor visibility during evening walks.
DESIGN
Testing brightness, resistance, water protection and battery life.
PATENT
Application of our patent to guarantee originality and safety in our product.
EVENTS AND TRADE FAIRS
National and International Trade Fairs
We take part in national events such as Quattro Zampe in Fiera, regularly attending the Milan, Turin, Padua, Naples and Rome editions. Internationally, Pettyitalia has brought Made in Italy excellence to prestigious events such as Zoomark 2023 and Interzoo 2023, two of the most important European trade fairs in the pet industry. Our presence confirms our constant commitment to innovation and expansion in a market increasingly focused on quality and safety.PETTYITALIA
The Pettyitalia journey.
2018
The project begins
Pettyitalia was born from a simple but essential need: to provide greater safety for our pets during night walks.
2022
First LED products
The initial idea became LED solutions designed to improve the dog's visibility and safety.
2023
Registered designs
Pettyitalia registered its designs with EUIPO to protect the originality, innovation and safety of its products.
TODAY
Brand growth
Today, Pettyitalia is a community of animal lovers who believe in a safer, brighter and more welcoming world.
Our partners
