2017
THE BEGINNING
ABOUT PETTYITALIA
Our story, step by step.
From the first idea to the development of innovative pet products designed for safety, visibility and everyday wellbeing.2018
REGISTERED DESIGN
Designs registered with EUIPO
The brand started protecting its product concepts and design solutions, reinforcing its commitment to originality, innovation and safety.2019
LED PRODUCTS
The first LED solutions
The initial idea became a line of LED accessories designed to improve dog visibility, especially in low-light conditions.2020
RETAIL LAUNCH
Commercial launch
Pettyitalia entered the specialized pet retail market, bringing its LED products from development to real in-store distribution.2023
INTERNATIONAL GROWTH
International expansion
The brand expanded beyond Italy, entering new European markets and strengthening its position in the pet safety category.2024
NEW CATEGORIES
Day collection and natural chews
Pettyitalia broadened its offer with new daytime products and natural chews, combining safety, practicality and everyday wellbeing.2025
BRAND EXPANSION
The brand keeps growing
Pettyitalia continues to grow, combining the development of its own products with the distribution of selected brands and innovative solutions for the pet market.
PETTYITALIA
WHERE IT ALL BEGAN
WHERE IT ALL BEGAN
From idea to safety
Pettyitalia was born in 2018 from a simple but essential need: to provide greater safety for our pets during night walks. What initially started as a small intuition quickly became a real mission: developing innovative solutions to improve the lives of our four-legged friends and their owners. Today, Pettyitalia is more than just a brand: it is a community of animal lovers who believe in a safer, brighter and more welcoming world for their companions.
OUR MISSION
Making every dog more visible, safer and always protected.
We design LED products that combine safety, design and functionality, because we believe protection should never give up style. In the city, in the countryside, at the park or during evening walks, we want your dog to always be clearly visible to you, to drivers, to pedestrians and in any potentially dangerous situation.BEHIND THE SCENES
Where every Pettyitalia product takes shape.
A look inside the development, assembly and finishing process behind our pet accessories.MATERIAL SELECTION
Resistant materials chosen for everyday use.
Every product starts from carefully selected materials designed to combine durability, comfort and practicality.Design planning
Every product starts from study, testing and practical design choices.
Finishing
Clean lines, practical details and functional design.
Technical assembly
Each component is positioned with attention to detail.
From prototype to final product
Every detail is refined to combine safety, visibility, comfort and daily practicality.
PROTOTYPE
Every product starts from tests, adjustments and real improvements.
Before reaching the final version, each accessory goes through prototypes, technical checks and practical refinements designed for everyday use.LED COLLAR DEVELOPMENT
The development of the LED collar
THE IDEA
Observing a real problem: poor visibility during evening walks.
DESIGN
Testing brightness, resistance, water protection and battery life.
PATENT
Application of our patent to guarantee originality and safety in our product.
Our partners
